Marketing CommunicationsLaajuus (3 - 10 cr)
Course unit code: 3H00CA66
General information
- Credits
- 3 - 10 cr
Objectives
Having participated on this module, students will be able to devise and implement a fully integrated marketing plan for a business start-up.
Content
The focal points for this module are new wave marketing, personal marketing, and the integration of marketing into project work.
Prerequisites
1st year studies.