Setting up a Firm (10 cr)

Objectives (course unit)

During the module students familiarize themselves with the basic questions of planning a business and starting business operations, for example entrepreneurship, forms of business, planning of profitable business, marketing and finance of new companies. Students also improve their computing skills. During the module student teams will draw up business plans and establish learning enterprises.

FINANCIAL ADMINISTRATION
After completing the course, the student will
- know the basic concepts of financial administration
- be able to formulate the calculations needed for business plans.

MARKETING
After completing the course students will be able to:
- define modern marketing thinking, segmentation and marketing environment and factors affecting it
- define the competitive tools of marketing and use them in business marketing
- develop a marketing plan as part of the business plan.

JURISPRUDENCE
After completing the course students will
- know the most important sources of law and know how to use them
- know the diverse company forms and major differences between them
- be able to draw up the charters of foundation.

BUSINESS PLAN
After completing the course students will
- be able to draw up business plans independently and as members of a team
- know key elements of business plans
- be able to utilize diverse parts of the business plan.

BUSINESS COMMUNICATION
After completing the course, the student will
- know the principles of formal communication
- be able to evaluate and improve his/her communication skills
- be able to work in a target-oriented, polite and cooperative way in meetings and negotiation situations.

PRESENTATION SKILLS
After completing the course, the student will
- recognise his/her own presentation strengths and utilise them
- be able to use AV devices
- be able to act in a target-oriented and interactive way in business situations
- accept stage fright and know main ways to control it.

Content (course unit)

FINANCIAL ADMINISTRATION
What are the basic concepts of financial administration?
How are the calculations needed for the business plan compiled?
Which are the financing sources for a new firm?

MARKETING
What is marketing and how does it change?
What is the marketing environment of B-to-B marketing?
How can markets be segmented?

JURISPRUDENCE
What are the most important sources of law and how to use them?
Who does have a right to practise business activity in Finland and what has to be considered in business start-up?
What are the major differences between different company forms?


BUSINESS PLAN
What is the role of the business plan for new entrepreneurs?
What is a typical business plan structure?
How to make and evaluate a business plan?

BUSINESS COMMUNICATION
What are the basic elements of formal written communication?
How to create the most common business related documents and texts?
How to act in a target-oriented and cooperative way in meeting and negotiation situations?

PRESENTATION SKILLS
What are my presentation skills like?
How to convince the audience?
How to prepare for presentation?
How to set targets for presentation and how to achieve them?
How to prevent and control stage fright?

Exam schedules

Ilmoitetaan opintojakson alussa jaettavassa moduulioppaassa ja lukujärjestyksessä.

Evaluation methods and criteria

Opintojaksopalaute on pakollinen osasuoritus.

Assessment scale

0-5

Teaching methods

Lähiopetus, yhteistoiminnallinen oppiminen, harjoitukset, harjoitustyöt, raportti/työselostus.

Learning materials

Ilmoitetaan opintojakson alussa jaettavassa moduulioppaassa.

Student workload

10 op = 270 h.

Content scheduling

Ilmoitetaan opintojakson alussa jaettavassa moduulioppaassa ja lukujärjestyksessä.

Assessment criteria - fail (0) (Not in use, Look at the Assessment criteria above)

Opiskelija ei saavuta opintojakson vaatimuksia, suorituksia puuttuu tai niitä ei ole tehty hyväksytysti.

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

Opiskelija saavuttaa opintojakson vaatimukset perustasolla. Opiskelija ymmärtää opintojakson käsitteitä ja malleja sekä pystyy hahmottamaan niiden välisiä lainalaisuuksia.

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

Opiskelija osaa hyödyntää opintojakson sisältöä hyvällä tasolla. Opiskelija osaa määritellä aihepiirin teemoja ja malleja sekä pystyy soveltamaan opittuja aihealueita käytännössä.

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

Opiskelija on sisäistänyt oppimansa ja pystyy soveltamaan aihealueen teemat laaja-alaisesti myös käytännössä. Opiskelija pystyy analysoimaan ja vahvasti soveltamaan opintojakson teemat.