Study Guide

Objectives

The course introduces in practice how an experience economy project is built from an idea to implementation. During the course, students will execute a project from ideation to implementation, collaborating in teams combining business and arts expertise.

After the course, the student:
• Is able to execute a project from ideation to implementation, collaborating in teams combining business and arts expertise.
• Knows how to to apply project management skills in real-time, including planning, budgeting, and risk management.
• Is able to design, create, and produce content, focusing on innovation, current market trends, and audience engagement.
• Is able to develop and pitch business models, engage with clients, and navigate professional relationships.
• Is able to analyze their teamwork and project outcomes, using feedback for professional and personal growth.
• Is able to work together with professionals in the experience economy and creative industries sector

Content

Ideation for the project. Making a project plan and building and managing a project team. Implementation of the project in practice from concept to production. Trend and market analysis, target group definition, making the business model. Communication with the client, partnership and relationship, contracts, basics of IPR. Teamwork phases, workflow, reporting and feedback.