Designing ServicesLaajuus (5 cr)

Objectives

The student knows and understands
- the key factors of service processes and design of service products.
The student is able to
- design and implement customer-oriented innovative service concepts, service processes and resources related to them.

Content

Structure of services, productisation, quality of the service, pricing services, marketing communication, accessibility solutions, the significance of high touch in data intensive service organisations, capacity management and revenue management.

Further information

Language of instruction: Finnish.