Knowledge Intensive Business Services (5cr)
Course unit code: YTP-0021
General information
- Credits
- 5 cr
Objectives
The students understand the nature and characteristics of KIBS (Knowledge Intensive Business Services) as a special field of services business. The students gain the skills needed to operate in KIBS and the basic knowledge to develop KIBS.
Content
Special characteristics of KIBS, KIBS branches, the dynamics, challenges and directions of KIBS development. Development and management of a KIBS business.
Further information
Literature:
1) Lehtinen – Niinimäki (2005). Asiantuntijapalvelut: tuotteistamisen ja markkinoinnin suunnittelu. Helsinki: WSOY;
2) other material to be informed during the course.
Year of Study: 2.