Degree Programme in Business Administration, Marketing and Sales Competence, Part-time Studies, Tampere: 25alita
Code: 24ALITAMY
Description
You will graduate as a Bachelor of Business Administration with up-to-date basic knowledge in the field of business administration. Additionally, you will acquire deeper expertise in marketing and B2B sales. During your studies, you will develop into a versatile and collaborative business professional.
Business professionals with specialized skills in marketing and sales are highly valued, and there is demand for them in the market. As a Bachelor of Business Administration, you can work in various expert or managerial roles. International assignments and entrepreneurship are also possible career paths.
Content
The education is conducted through flexible learning, comprising both face-to-face and distance learning. The learning is based on coaching pedagogy, where you will have your own coach and coaching group for support. Distance learning involves independent study using literature and various learning assignments, as well as online learning utilizing digital tools and remote connections. You can integrate your studies into your own work through projects, development tasks, thesis work, and internships, among other methods.
You have the opportunity to have your previously completed relevant higher education studies and prior competence recognized. You can also have your internship recognized or complete it in your own workplace, provided the work is in the field of the education and is at the level of Bachelor of Business Administration studies.
Structure of Studies
The extent of the Bachelor's degree is 210 ECTS credits. The completion time for the degree is 3.5 years, but it can be shorter depending on your prior knowledge and the pace of your studies. The degree consists of the following components: basic and professional studies (120 ECTS), elective professional studies (30 ECTS), freely selectable studies (15 ECTS), internship (30 ECTS), and the thesis (15 ECTS).
Thesis
In thesis, you demonstrate your ability to independently apply your knowledge and skills in a practical expert task related to your studies. The thesis is typically a planning or development project commissioned by a company or organization. You choose the topic of your thesis yourself. The thesis can also be completed as an individual, pair, or group project and may integrate various fields, but the topic should be related to business administration expertise.
Career Opportunities
The Bachelor of Business Administration program is comprehensive. Graduates possess the skills to develop and expand businesses, particularly through opportunities in marketing, sales, management, and internationalization. You have the potential to work in challenging roles requiring business expertise, either as a specialist or in managerial positions, or as an independent entrepreneur in a dynamic operating environment.
Internationalization
You have the opportunity to complete part of your degree abroad at our partner universities, which number over 300 in more than 50 countries. You can also secure an internship position anywhere in the world. TAMK ensures an international atmosphere with hundreds of international degree and exchange students from various parts of the world. Other ways to gain language and cultural competence include language studies, mentoring foreign students, participating in family friendship programs, taking English-language courses, and engaging in international projects and initiatives.
Further Study Opportunities
After completing the degree and gaining at least two years of work experience in the field, you have the option to apply for a Master's degree at a university of applied sciences. This education also opens doors to continue your studies in Master's programs at universities, for example.
Objectives
Upon graduating from the part-time implementation of the Business Administration program as a Bachelor of Business Administration, you possess broad and up-to-date fundamental knowledge in the field of business administration, along with specialized expertise in marketing and sales. You are capable of functioning in multicultural networks as a developer in your industry. You work innovatively by utilizing digital methods and tools, and you can assess and develop both your own and your workplace's expertise.
In the program, you gain insights into how different areas of business operate and how they are developed in the digital and international business environment. You acquire the latest tools and applications in the field. Through practical business projects, events, and internships, you establish connections and build your network in both the private and public sectors.
Curriculum development and working life cooperation
The education is planned and implemented in collaboration with the working life.
As a degree student at TAMK, you have the opportunity to choose courses from Tampere University according to your personal study plan. Through this cross-study opportunity, you can participate in university courses, joint projects, and thus build your individual expertise. You can also complete studies at other universities through the national course offering.
Select timing, structure or classification view
Show study timings by academic year, semester or period
Code | Name | Credits (cr) | 2025-2026 | 2026-2027 | 2027-2028 | 2028-2029 | Autumn 2025 | Spring 2026 | Autumn 2026 | Spring 2027 | Autumn 2027 | Spring 2028 | Autumn 2028 | 1. / 2025 | 2. / 2025 | 3. / 2026 | 4. / 2026 | 1. / 2026 | 2. / 2026 | 3. / 2027 | 4. / 2027 | 1. / 2027 | 2. / 2027 | 3. / 2028 | 4. / 2028 | 1. / 2028 | 2. / 2028 |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24ALITAMY-1013 |
Basic- and Professional Studies
(Choose all ) |
120 | |||||||||||||||||||||||||
24ALITAMY-1014 |
Basic Studies
(Choose all ) |
40 | |||||||||||||||||||||||||
3H00FE16 | Communication and Digital Skills | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
3H00GL19 | HR and Supervisory Work | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
3H00EO59 | Business Mathematics | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
3H00FW60 | Accounting as a Business Descriptor | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
3H00GL13 | Basics of Law | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
3H00GM42 | Professional English for BBA Studies | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
3H00EK35 | Professional Swedish for BBA Studies, Written | 3 | 3 | 3 | 1.5 | 1.5 | |||||||||||||||||||||
3H00EK34 | Professional Swedish for BBA Studies, Spoken | 2 | 2 | 2 | 1 | 1 | |||||||||||||||||||||
3H00HD20 | Metaskills for Working Life | 4 | 4 | 4 | 2 | 2 | |||||||||||||||||||||
NN00GU79 | Study Guidance | 1 | 1 | 1 | 0.5 | 0.5 | |||||||||||||||||||||
24ALITAMY-1015 |
Professional Studies
(Choose all ) |
80 | |||||||||||||||||||||||||
3H00FE23 | Dymanics and Processes of Project Management | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
3H00DZ69 | Innovation Skills for Business | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
3H00GJ44 | Customer Experience in Service Design | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
3H00GO60 | Digital Marketing and Selling | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
3H00GL20 | Sustainability and Quality in Business | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
3H00GJ43 | Sustainable Brand and Marketing Communications | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
3H00FW61 | Financial Management of Business | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
3H00GO62 | Sales Training | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
3H00GO61 | Creative Tools in Social Media | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
3H00FV59 | Implementation of the Online Business | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
3H00GO63 | Sales Management | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
3H00DZ93 | Building B2B Relationship and Solutions Selling | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
3H00GK30 | Basics of Research Methodology | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
3H00GO64 | The Intelligent Interplay of Sales and Marketing | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
3H00GJ45 | The Role of Marketing and Sales in Internationalization | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
3H00DZ97 | Sales Presentations and Negotiations | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
24ALITAMY-1006 |
Elective Professional Studies
(Choose ects: 30) |
30 | |||||||||||||||||||||||||
24ALITAMY-1010 |
Free-choice Studies
(Choose ects: 15) |
15 | |||||||||||||||||||||||||
3H00FH54 | Pre-training Maths, Business | 2 | |||||||||||||||||||||||||
3H00FP61 | Basics of Business Knowledge | 5 | |||||||||||||||||||||||||
3H00HB07 | Business Profitability | 0 - 3 | |||||||||||||||||||||||||
TAITOP |
Competencies for Studying and Employment
(Choose ects: 10) |
0 - 10 | |||||||||||||||||||||||||
NN00GW23 | Start TAMK Studies | 1 | |||||||||||||||||||||||||
NN00GU79 | Study Guidance | 1 | |||||||||||||||||||||||||
NN00HD36 | Self Leadership | 1 | |||||||||||||||||||||||||
NN00HD34 | Self Branding for Professionals | 1 | |||||||||||||||||||||||||
NN00HD35 | From Expert to Entrepreneur | 1 | |||||||||||||||||||||||||
NN00GU53 | Physical Activity and Well-being | 1 | |||||||||||||||||||||||||
NN00GW24 | Study Skills | 1 | |||||||||||||||||||||||||
NN00GW25 | Digital Tools | 1 | |||||||||||||||||||||||||
NN00GW26 | Career Planning | 1 | |||||||||||||||||||||||||
NN00HA39 | Artificial Intelligence in Studies | 1 | |||||||||||||||||||||||||
24ALITAMY-1011 |
Practical Training
(Choose ects: 30) |
30 | |||||||||||||||||||||||||
3H00EM67 | Practical Training | 30 | 10 | 10 | 10 | 5 | 5 | 5 | 5 | 5 | 5 | 2.5 | 2.5 | 2.5 | 2.5 | 2.5 | 2.5 | 2.5 | 2.5 | 2.5 | 2.5 | 2.5 | 2.5 | ||||
24ALITAMY-1012 |
Bachelor's Thesis
(Choose all ) |
15 | |||||||||||||||||||||||||
NN00HA83 | Thesis Plan | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
NN00HA84 | Implementing Thesis | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
NN00HA85 | Reporting Thesis | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
Total | 210 | 60 | 50 | 55 | 0 | 30 | 30 | 30 | 20 | 25 | 30 | 0 | 15 | 15 | 15 | 15 | 15 | 15 | 10 | 10 | 12.5 | 12.5 | 15 | 15 | 0 | 0 |
Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.
TAMK Generic Competences
TAMK’s generic competences mean such competences that every graduating student of TAMK should have. These competences are mainly learnt inside courses with the support of diverse teaching methods, but the fields of study may also offer specific courses on some of the themes.
Ethical Competence
- is able to take responsibility for one’s own actions and their consequences |
No attached course units |
Innovation Competence
- is capable of creative problem solving and development of working methods |
No attached course units |
IInternationalisation Competence
- possesses language skills necessary for one’s work and for professional development in the field |
No attached course units |
Learning Competence
- is able to evaluate and develop one’s competence and learning style |
No attached course units |
Working Community Competence
is able to operate as a member of a work community and promote its wellbeing |
No attached course units |
Unclassified |
Communication and Digital Skills |
HR and Supervisory Work |
Business Mathematics |
Accounting as a Business Descriptor |
Basics of Law |
Professional English for BBA Studies |
Professional Swedish for BBA Studies, Written |
Professional Swedish for BBA Studies, Spoken |
Metaskills for Working Life |
Study Guidance |
Dymanics and Processes of Project Management |
Innovation Skills for Business |
Customer Experience in Service Design |
Digital Marketing and Selling |
Sustainability and Quality in Business |
Sustainable Brand and Marketing Communications |
Financial Management of Business |
Sales Training |
Creative Tools in Social Media |
Implementation of the Online Business |
Sales Management |
Building B2B Relationship and Solutions Selling |
Basics of Research Methodology |
The Intelligent Interplay of Sales and Marketing |
The Role of Marketing and Sales in Internationalization |
Sales Presentations and Negotiations |
Pre-training Maths, Business |
Basics of Business Knowledge |
Business Profitability |
Practical Training |
Thesis Plan |
Implementing Thesis |
Reporting Thesis |
Degree Certificate - Bachelors's degree (EQF6)
Structuring for Degree Certificate for Bachelor's Degree, according to AMK legislation. (Basic model).
Tamprere3 common learning outcomes
Ethics
The student |
No attached course units |
International outlook and global responsibility
The student |
No attached course units |
Learning skills and critical thinking
The student |
No attached course units |
Social understanding and economic and leadership skills
The student |
No attached course units |
Information technology and digital skills
The student |
No attached course units |
Employability skills
The student |
No attached course units |
Innovation
The student |
No attached course units |
Interaction and communication skills
The student |
No attached course units |
Unclassified |
Communication and Digital Skills |
HR and Supervisory Work |
Business Mathematics |
Accounting as a Business Descriptor |
Basics of Law |
Professional English for BBA Studies |
Professional Swedish for BBA Studies, Written |
Professional Swedish for BBA Studies, Spoken |
Metaskills for Working Life |
Study Guidance |
Dymanics and Processes of Project Management |
Innovation Skills for Business |
Customer Experience in Service Design |
Digital Marketing and Selling |
Sustainability and Quality in Business |
Sustainable Brand and Marketing Communications |
Financial Management of Business |
Sales Training |
Creative Tools in Social Media |
Implementation of the Online Business |
Sales Management |
Building B2B Relationship and Solutions Selling |
Basics of Research Methodology |
The Intelligent Interplay of Sales and Marketing |
The Role of Marketing and Sales in Internationalization |
Sales Presentations and Negotiations |
Pre-training Maths, Business |
Basics of Business Knowledge |
Business Profitability |
Practical Training |
Thesis Plan |
Implementing Thesis |
Reporting Thesis |
Sustainability and Responsibility
Sustainable Future is one of the pedagogical principles of TAMK. Ecological, social, cultural, and economic sustainability are important building blocks of a sustainable future. All these perspectives can be observed on individual, sectoral, societal, or global scales.