International Marketing (3cr)
Course unit code: E-01226
General information
- Credits
- 3 cr
Objectives
The student will learn how to develop a sound knowledge of international marketing, different phases of internationalisation and international business plan.
Content
International business plan, the transaction stages involved in import and export, with the main principles including finance, payment transaction, documentation, and will be familiar with the use of different sources of information.
Further information
Literature: Will be announced in the beginning of the class. Educational methods: teach-in, series of lectures, self study/distance learning, exercises, coursework, summary report/essay, exam, collective learning, net learning and group exam. Active participation in the class Prerequisites: E-00132. Language of instruction: English. Study year: 3.