Master's Degree Programme in Experience Economy, Master of Business Administration: 26YETL
Code: 25YETL
Description
The Master's Degree Program in Experience Economy is designed for professionals working in commerce, business sectors, service business, tourism, catering, hospitality, events, media, culture, entertainment and sports, The program prepares students to create and manage meaningful and responsible experiences and customer interactions while developing expertise in the experience economy.
STRUCTURE OF STUDIES, MASTER OF BUSINESS ADMINISTRATION
Advanced Professional Studies: 30 ECTS credits
Free-Choice Studies: 30 ECTS credits
Master's Thesis: 30 ECTS credits
Total: 90 ECTS credits
These advanced professional studies are common to all students:
- Experience Design and Value Creation 5 cr
- Commercial and Profitable Experience Business 5 cr
- Strategic Partnership Management 5 cr
- Employee Experience Management 5 cr
- Intellectual Property Rights (IPR) in Experience Business 5 cr
- Current Issues in Experience Economy 5 r
PROGRESS OF STUDIES
Studies progress semester by semester, often from advanced professional studies to free-choice studies. The first three study modules are conducted in the autumn semester and the last three in the spring. Advanced professional studies are studied together in a multidisciplinary manner. They provide a comprehensive overview of the experience economy and enhance the students’ expertise in experience design in a versatile way. The students can choose free-choice studies, with guidance and options provided by the Experience Economy Master’s programme and TAMK. Free-choice studies allow the student to strengthen, profile, deepen, or expand their expertise. The development-oriented thesis runs alongside the studies but is emphasised towards the end of the studies. The planning phase begins in the autumn semester. The thesis utilises a collaborative working process, and the implementation phase starts in the spring semester.
Curriculum development and working life cooperation
Students' professional networks and multidisciplinary learning form a significant part of the work-life collaboration linked to the program. Collaboration is also carried out with researchers in the experience economy at Tampere University, as well as with networks and stakeholders related to the experience economy. Student feedback is collected annually in connection with courses. Alumni feedback is collected regularly through online surveys.
Select timing, structure or classification view
Show study timings by academic year, semester or period
| Code | Name | Credits (cr) | 2026-2027 | 2027-2028 | Autumn 2026 | Spring 2027 | Autumn 2027 | 1. / 2026 | 2. / 2026 | 3. / 2027 | 4. / 2027 | 1. / 2027 | 2. / 2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 25YETL-1001 |
Advanced Professional Studies
(Choose all ) |
30 | |||||||||||
| 8Y00HG58 | Experience Design and Value Creation | 5 | 5 | 5 | 5 | ||||||||
| 8Y00HG59 | Commercial and Profitable Experience Business | 5 | 5 | 5 | 2.5 | 2.5 | |||||||
| 8Y00HG60 | Strategic Partnership Management | 5 | 5 | 5 | 5 | ||||||||
| 8Y00HG61 | Employee Experience Management | 5 | 5 | 5 | 5 | ||||||||
| 8Y00HG62 | Intellectual Property Rights (IPR) in Experience Business | 5 | 5 | 5 | 5 | ||||||||
| 8Y00HG87 | Current Issues in Experience Economy | 5 | 5 | 5 | 2.5 | 2.5 | |||||||
| 25YETL-1002 |
Free-Choice Studies
(Choose ects: 30) |
30 | |||||||||||
| 25YETL-1003 |
Master's Thesis
(Choose all ) |
30 | |||||||||||
| NY00FJ81 | Master's Thesis Design | 5 | 5 | 5 | 2.5 | 2.5 | |||||||
| NY00FJ82 | Implementation of the Master's Thesis | 20 | 6.7 | 13.3 | 6.7 | 13.3 | 6.7 | 6.7 | 6.7 | ||||
| NY00FJ83 | Master's Thesis Reporting and Evaluation | 5 | 5 | 5 | 5 | ||||||||
| Total | 90 | 41.7 | 18.3 | 15 | 26.7 | 18.3 | 7.5 | 7.5 | 10 | 16.7 | 6.7 | 11.7 |
Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.
Degree Certificate - Master's Degree (EQF 7)
Structuring for Degree Certificate for Master's Degree, according to AMK legislation. (Basic model).
| Master's Thesis |
| Master's Thesis Design |
| Implementation of the Master's Thesis |
| Master's Thesis Reporting and Evaluation |
| Advanced Professional Studies |
| Experience Design and Value Creation |
| Commercial and Profitable Experience Business |
| Strategic Partnership Management |
| Employee Experience Management |
| Intellectual Property Rights (IPR) in Experience Business |
| Current Issues in Experience Economy |
| Free-choice Studies |
No attached course units |
| Unclassified |
Sustainability and Responsibility
Sustainable Future is one of the pedagogical principles of TAMK. Ecological, social, cultural, and economic sustainability are important building blocks of a sustainable future. All these perspectives can be observed on individual, sectoral, societal, or global scales.
|
Ecological sustainability
Ecological sustainability can relate to biodiversity, ecosystem functions, sustainable and just use of resources (e.g. circular economy), and ways of mitigating human activities regarding nature’s carrying capacity (e.g. climate change). |
No attached course units |
|
Cultural sustainability
Cultural sustainability relates to knowledge of culture, pluralism, tolerance, valuing cultural diversity, and contributing to intercultural communication. |
No attached course units |
|
Social sustainability
Social sustainability relates to equal distribution of well-being, realization of fundamental rights, engagement in societal action and decision making, as well as to coping with individual challenges, taking responsibility, and pursuing sustainable lifestyle. |
No attached course units |
|
Economic sustainability
Economic sustainability can manifest in combining environmental and economic perspectives in decision making, discussing responsible consumption and business, or addressing different forms of debts (economic, resource-related, social). |
No attached course units |
|
Future orientation
Future orientation can appear as dealing with megatrends or powers of transformation, or as discussing and creating scenarios, or as future oriented career counselling or coaching. |
No attached course units |
| Unclassified |
| Experience Design and Value Creation |
| Commercial and Profitable Experience Business |
| Strategic Partnership Management |
| Employee Experience Management |
| Intellectual Property Rights (IPR) in Experience Business |
| Current Issues in Experience Economy |
| Master's Thesis Design |
| Implementation of the Master's Thesis |
| Master's Thesis Reporting and Evaluation |
| Code | Name | Credits (cr) |
|---|---|---|
| 25YETL-1001 |
Advanced Professional Studies
(Choose all) |
30 |
| 8Y00HG58 | Experience Design and Value Creation | 5 |
| 8Y00HG59 | Commercial and Profitable Experience Business | 5 |
| 8Y00HG60 | Strategic Partnership Management | 5 |
| 8Y00HG61 | Employee Experience Management | 5 |
| 8Y00HG62 | Intellectual Property Rights (IPR) in Experience Business | 5 |
| 8Y00HG87 | Current Issues in Experience Economy | 5 |
| 25YETL-1002 |
Free-Choice Studies
(Choose ects: 30) |
30 |
| 25YETL-1003 |
Master's Thesis
(Choose all) |
30 |
| NY00FJ81 | Master's Thesis Design | 5 |
| NY00FJ82 | Implementation of the Master's Thesis | 20 |
| NY00FJ83 | Master's Thesis Reporting and Evaluation | 5 |