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Acquiring Customers in Digital ChannelsLaajuus (5 cr)

Code: NY00EK75

Credits

5 op

Assessment criteria, satisfactory (1-2)

Student
• is able to perform the learning tasks of the course
• demonstrate that they are in control of the core content of the course
• is able to apply the lessons learned in working life situations, but there is much to improve in sharing knowledge

Assessment criteria, good (3-4)

Student
• performs the course as a whole fairly well
• An active learner and as an individual and in a team can demonstrate the applicability of knowledge and practices acquired from literature, lectures, and other sources to tasks analyzing and developing working life

Assessment criteria, excellent (5)

Student
• is able to perform all the parts of the course commendably
• she has shown interest and motivation to learn as an individual and in a team and is able to share her knowledge with others
• master the curriculum and apply the skills learned from literature, lectures, and other sources in analyzing and developing work-life skills

Enrolment period

27.05.2024 - 22.08.2024

Timing

04.09.2024 - 15.11.2024

Credits

5 op

Virtual portion

5 op

RDI portion

3 op

Mode of delivery

Online learning

Campus

TAMK Main Campus

Teaching languages
  • Finnish
Seats

20 - 40

Teachers
  • Mari Stenvall
Person in charge

Mari Stenvall

Groups
  • 24YAMK
    Ylempi AMK, yhteiset opinnot

Assessment criteria, satisfactory (1-2) (course unit)

Student
• is able to perform the learning tasks of the course
• demonstrate that they are in control of the core content of the course
• is able to apply the lessons learned in working life situations, but there is much to improve in sharing knowledge

Assessment criteria, good (3-4) (course unit)

Student
• performs the course as a whole fairly well
• An active learner and as an individual and in a team can demonstrate the applicability of knowledge and practices acquired from literature, lectures, and other sources to tasks analyzing and developing working life

Assessment criteria, excellent (5) (course unit)

Student
• is able to perform all the parts of the course commendably
• she has shown interest and motivation to learn as an individual and in a team and is able to share her knowledge with others
• master the curriculum and apply the skills learned from literature, lectures, and other sources in analyzing and developing work-life skills

Assessment scale

0-5

Enrolment period

01.08.2023 - 30.08.2023

Timing

31.08.2023 - 14.10.2023

Credits

5 op

Virtual portion

5 op

RDI portion

2 op

Mode of delivery

Online learning

Campus

TAMK Main Campus

Teaching languages
  • Finnish
Seats

0 - 40

Degree programmes
  • Master's Degree Programme in Entrepreneurship
  • Master's Degree Programme in Clinical Expertise and Development
  • Path Studies for Upper Secondary Students
  • Master's Degree Programme in Well-Being Technology
  • Degree Programme in Media, students who began in 2013 or earlier
  • Master's Degree Programme in International Sales and Sales Management
  • Master's Degree Programme in Media Production
  • Open University of Applied Sciences
  • Modern Executive Assistant
  • Digital Specialist Fast Track – Specialisation Education
  • Case Management in Social Services and Health Care, Specialisation Education
  • Degree Programme in Business Administration
  • Specialisation Education in Digital Financial Management
  • Master's Degree Programme in Well-Being Technology
Teachers
  • Mari Stenvall
Groups
  • 23YAMK

Assessment criteria, satisfactory (1-2) (course unit)

Student
• is able to perform the learning tasks of the course
• demonstrate that they are in control of the core content of the course
• is able to apply the lessons learned in working life situations, but there is much to improve in sharing knowledge

Assessment criteria, good (3-4) (course unit)

Student
• performs the course as a whole fairly well
• An active learner and as an individual and in a team can demonstrate the applicability of knowledge and practices acquired from literature, lectures, and other sources to tasks analyzing and developing working life

Assessment criteria, excellent (5) (course unit)

Student
• is able to perform all the parts of the course commendably
• she has shown interest and motivation to learn as an individual and in a team and is able to share her knowledge with others
• master the curriculum and apply the skills learned from literature, lectures, and other sources in analyzing and developing work-life skills

Assessment scale

0-5

Enrolment period

16.05.2022 - 22.08.2022

Timing

29.08.2022 - 23.10.2022

Credits

5 op

Virtual portion

5 op

RDI portion

4 op

Mode of delivery

Online learning

Teaching languages
  • Finnish
Seats

0 - 40

Teachers
  • Mari Stenvall
Person in charge

Mari Stenvall

Groups
  • 22YAMK
    Ylempi amk, yhteiset opinnot

Assessment criteria, satisfactory (1-2) (course unit)

Student
• is able to perform the learning tasks of the course
• demonstrate that they are in control of the core content of the course
• is able to apply the lessons learned in working life situations, but there is much to improve in sharing knowledge

Assessment criteria, good (3-4) (course unit)

Student
• performs the course as a whole fairly well
• An active learner and as an individual and in a team can demonstrate the applicability of knowledge and practices acquired from literature, lectures, and other sources to tasks analyzing and developing working life

Assessment criteria, excellent (5) (course unit)

Student
• is able to perform all the parts of the course commendably
• she has shown interest and motivation to learn as an individual and in a team and is able to share her knowledge with others
• master the curriculum and apply the skills learned from literature, lectures, and other sources in analyzing and developing work-life skills

Assessment scale

0-5