Skip to main content

Customer Products and Marketing (3 cr)

Code: 5P00CW78-3001

General information


Enrolment period
26.11.2018 - 01.09.2019
Registration for the implementation has ended.
Timing
13.09.2019 - 31.12.2019
Implementation has ended.
Credits
3 cr
Mode of delivery
Contact learning
Unit
Bioproduct Engineering
Campus
TAMK Main Campus
Teaching languages
Finnish
Degree programmes
Degree Programme in Bioproduct and Process Engineering, students who began in 2014-2018
Teachers
Tiina Wickman-Viitala
Merja Hanhimäki
Person in charge
Merja Hanhimäki
Course
5P00CW78

Objectives (course unit)

The student knows
- the demand and offer of paper and paperboard products and other bioproducts like pulp in Europe and global
- the indicators effecting in demand of paper and paperboard products and other bioproducts
- the global trade channels of pulp, paper and paperboard
- the main documents of foreign trade
- the main risks of foreign trade
- the Incoterms clauses of terms of delivery
- the content of Business to Business marketing
- the marketing mix of paper business
- the role of green marketing in paper business

Content (course unit)

The demand and offer of paper and paperboard products and other bioproducts like pulp in Europe and global
- the indicators effecting in demand of paper and paperboard products and other bioproducts
- the global trade channels of pulp, paper and paperboard
- the main documents of foreign trade
- the main risks of foreign trade
- the Incoterms clauses of terms of delivery
- the content of Business to Business marketing
- the content, targets and benefits of customer relationship marketing
- marketing communication: personal selling in B to B marketing sales promotion
- the role of services in bioproduct industry
- the role of green marketing in paper business

Go back to top of page