Customer Products and MarketingLaajuus (3 cr)

Objectives

The student knows
- the demand and offer of paper and paperboard products and other bioproducts like pulp in Europe and global
- the indicators effecting in demand of paper and paperboard products and other bioproducts
- the global trade channels of pulp, paper and paperboard
- the main documents of foreign trade
- the main risks of foreign trade
- the Incoterms clauses of terms of delivery
- the content of Business to Business marketing
- the marketing mix of paper business
- the role of green marketing in paper business

Content

The demand and offer of paper and paperboard products and other bioproducts like pulp in Europe and global
- the indicators effecting in demand of paper and paperboard products and other bioproducts
- the global trade channels of pulp, paper and paperboard
- the main documents of foreign trade
- the main risks of foreign trade
- the Incoterms clauses of terms of delivery
- the content of Business to Business marketing
- the content, targets and benefits of customer relationship marketing
- marketing communication: personal selling in B to B marketing sales promotion
- the role of services in bioproduct industry
- the role of green marketing in paper business