Successful Customership (5cr)

Objectives (course unit)

The aim of the course is to focus on the customer and their needs to make business more profitable and sustainable.

After completing the course, the student will
- understand the importance and principles of communication and customer management in a successful business.
- can make and use calculations to achieve results.

Content (course unit)

What is the role of customer and crisis communication in business?
Why is customer-centric marketing needed in the digital world?
How do you use economic mathematics in business?

Assessment criteria, satisfactory (1-2) (course unit)

The student will recognise the importance of customer relationship management and its practices. They will understand the elements of customer orientation in communication. THe student will be able to perform the most important mathematical calculations. They participate in the work in the learning environment chosen for the implementation.

Assessment criteria, good (3-4) (course unit)

The student will articulate the process and methods of customer relationship management. They implement customer-oriented marketing and communication by selecting appropriate channels and content. They solve mathematical problems. The student will be active in the learning environment chosen for the implementation.

Assessment criteria, excellent (5) (course unit)

The student will be able to analyze different approaches to customer relationship management. They will be able to anticipate, plan, and implement customer-oriented communication and marketing. They can relate mathematical calculations to a professional context. The student will take committed responsibility for the work in the learning environment chosen for implementation.

Location and time

From 6.10.2025 onwards. A more specific schedule can be found in Pakkki and more information will be published in Teams.

Exam schedules

Deadlines are mentioned on Teams. The retakes will be agreed on a case-by-case basis.

Assessment methods and criteria

- Participation
- Portfolio
- Project implementation and reporting

Assessment scale

0-5

Teaching methods

Learning methods include dialogue, presentations, lectures, exercises, assignments, project work, reflection, independent, team and/or guided.

Learning materials

Will be notified in Teams.

Student workload

1 credit = 27 hours of student's learning work.

Content scheduling

More detailed schedule and contents will be pubslihed in Teams.

Completion alternatives

Passing the course requires learning with a team. Exceptions for timing etc. must be discussed in advance with the coaches and/or the team.

Practical training and working life cooperation

This course includes a customer project.

International connections

The English and Finnish co-degree programmes are integrated when it comes to implementation.

Further information

Course is integrated with other courses and cannot be taken alone or separately from other compulsory courses running at the same time.