Study Guide

Objectives (course unit)

During this course, the launch of a new or renewed product or service will be carried out.

The student is able to
- implement the design and implementation of the launch of a new or renewed product or service on the basis of a company's assignment or own idea.

Content (course unit)

What does a successful launch encompass?
How are the launch operations carried out?

Prerequisites (course unit)

Previous modules completed or equivalent knowledge.

Assessment criteria, satisfactory (1-2) (course unit)

The student is able to design and implement a simple campaign.

Assessment criteria, good (3-4) (course unit)

The student is able to design and implement the launch project.

Assessment criteria, excellent (5) (course unit)

The student is able to plan and implement (according to the objectives drawn up) a successful launch project and bring a new or renewed product or service to the market. He will be able to evaluate the results of the launch and identify the areas of development.

Assessment criteria, pass/fail (course unit)

The student is not able to plan or implement the launch project in practice.

Location and time

Independent project work + contact days

Assessment scale

0-5

Teaching methods

The Go to market combines customer profiling, marketing strategic alignments, exploitation of digitality in launching a product or service. During the spring, a project will be implemented in which a new or renewed product or service will be released to the market. Methods of learning include
lectures, information strikes, sparring
tasks independently or in a group
-literature and other information acquisition
project design, implementation, and evaluation.