Customer-oriented Digital Services and Customer Experience Development (5 cr)
Code: 8U00DR18-3002
General information
- Enrolment period
- 25.11.2019 - 05.01.2020
- Registration for the implementation has ended.
- Timing
- 24.01.2020 - 16.04.2020
- Implementation has ended.
- Credits
- 5 cr
- Local portion
- 4 cr
- Virtual portion
- 1 cr
- Mode of delivery
- Blended learning
- Unit
- Hospitality Management
- Campus
- TAMK Main Campus
- Teaching languages
- Finnish
- Seats
- 0 - 35
- Degree programmes
- Master's Degree Programme in Hospitality Management
Objectives (course unit)
Student
- understand the impact of digitalisation on business strategy and key processes
- is able to develop customer-oriented operations through digitalisation
- know the key enabling technologies driving digitalisation and understand the potential of digitalisation to improve products
- knows the steps of the requirements definition process for digital services and knows the most common methods of requirement analysis
Content (course unit)
- digitalization concepts, the challenges of digitalization and cybersecurity aspects
- the impact of technology on the decision-making
- customer experience development technologies
- personalization and automation of services
- software life cycle stages: requirement analysis, system design, software design, implementation, testing, deployment and maintenance
Assessment criteria, satisfactory (1-2) (course unit)
The student
- can identify and define phenomena and basic concepts related to digital services and customer experience
- knows different technologies which influence customer experience development
- examines and evaluates digital solutions affecting customer experience from its own perspective
Assessment criteria, good (3-4) (course unit)
The student
- can structure phenomena and concepts which are related to the digital customer experience and the relationship between them.
- can choose the most suitable technology from different options and can justify its choice.
- identify the effects of the technology on the decision-making
Assessment criteria, excellent (5) (course unit)
The student
-combines the digitalisation and the technologies of the customer experience to professional contexts.
- analyzes and estimates the different technological solution alternatives of the developing of the customer experience.
- understands the effect of the technology in the decision-making of the company
Location and time
Opintojakso alkaa 24.1.2020 klo 8.00 luokassa B5-26.
Evaluation methods and criteria
Raportti
Esitys ja opponointi
Assessment scale
0-5
Teaching methods
Luennot
Keskustelut
Verkkotyöskentely
Tiimityöskentely
Learning materials
Pääasissa verkkomateriaalia (
Student workload
5 op = 135 tuntia opiskelijan työtä.
Kontaktiopetus 0,5 op
Raportointi 3 op
Esitys ja opponointi 1,5 op
Content scheduling
pe 24.1. klo 8.00-11.00 Johdanto digitaalisiin palveluihin
pe 13.3. klo 8.00-11.00 Päätökset teknologiavalinnoissa
pe 17.4. klo 8.00-11.00 Tehtävät, opponoinnit ja keskustelut.
International connections
Vieraskielinen aineisto
Assessment criteria - fail (0) (Not in use, Look at the Assessment criteria above)
Löytyvät opinto-oppaasta