Brand Management (5 cr)
Code: 3H-335-3009
General information
- Enrolment period
- 25.11.2019 - 06.01.2020
- Registration for the implementation has ended.
- Timing
- 01.01.2020 - 01.06.2020
- Implementation has ended.
- Credits
- 5 cr
- Local portion
- 5 cr
- RDI portion
- 3 cr
- Mode of delivery
- Contact learning
- Unit
- Business Administration
- Campus
- TAMK Main Campus
- Teaching languages
- English
- Seats
- 0 - 15
- Degree programmes
- Degree Programme in Business Administration
- Teachers
- Kirsi Tanner
- Riitta Vihuri
- Course
- 3H-335
Objectives (course unit)
After completing the course students will be able to
- explain basic branding concepts and factors that help to create strong and differentiated brands
- integrate marketing communication tools and consider them comprehensively
- exploit opportunities offered by social media and mobile communication
- apply branding models, frameworks and tools
Content (course unit)
How can companies create and strengthen brands?
How to integrate different communication targets and tools?
How to exploit social media in marketing communication?
Prerequisites (course unit)
2. year studies or similar skills and knowledge.