Brand ManagementLaajuus (5 cr)

Objectives

After completing the course students will be able to
- explain basic branding concepts and factors that help to create strong and differentiated brands
- integrate marketing communication tools and consider them comprehensively
- exploit opportunities offered by social media and mobile communication
- apply branding models, frameworks and tools

Content

How can companies create and strengthen brands?
How to integrate different communication targets and tools?
How to exploit social media in marketing communication?

Prerequisites

2. year studies or similar skills and knowledge.