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Health technology marketing, procurement and tendering (5cr)

Code: 7Y00CV51-3004

General information


Enrolment period
27.11.2017 - 28.02.2018
Registration for the implementation has ended.
Timing
01.01.2018 - 31.07.2018
Implementation has ended.
Credits
5 cr
Mode of delivery
Contact learning
Unit
Physiotherapy
Campus
TAMK Main Campus
Teaching languages
Finnish
Seats
0 - 36
Degree programmes
Master's Degree Programme in Well-Being Technology
Master's Degree Programme in Well-Being Technology
Master's Degree Programme in Well-Being Technology
Teachers
Tarja Tittonen
Marjo Hirvonen
Hyvinvointiteknologia-YAMK Virtuaalihenkilö
Person in charge
Tarja Tittonen
Course
7Y00CV51

Objectives (course unit)

The students know the important meaning of marketing in business and are able to use marketing tools in practice.
The students know the bidding and procurement laws of wellbeing and health care sectors.
The students can work with products and services, bidding and procurement procedures in wellbeing and health care sector.

Content (course unit)

Customer orientation and customer experience as starting points to marketing.
How to deliver value to customers.
The meaning of marketing in business.
Practical marketing tools.
Bidding and procurement legislation.
Bidding and procurement procedures of health / social care environments.

Exam schedules

Tenttiajankohta tiedotetaan luennoilla.

Assessment methods and criteria

Arviointi 0 - 5

Teaching methods

Luennot, tehtävät, harjoitukset

Learning materials

Oppimateriaalit jaetaan ja niistä tiedotetaan luentojen yhteydessä.

Content scheduling

Lukujärjestyksen mukaan

Practical training and working life cooperation

Työelämästä luennoitsijoita

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