Health technology marketing, procurement and tendering (5cr)
Code: 7Y00CV51-3004
General information
- Enrolment period
- 27.11.2017 - 28.02.2018
- Registration for the implementation has ended.
- Timing
- 01.01.2018 - 31.07.2018
- Implementation has ended.
- Credits
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Physiotherapy
- Campus
- TAMK Main Campus
- Teaching languages
- Finnish
- Seats
- 0 - 36
- Degree programmes
- Master's Degree Programme in Well-Being Technology
- Master's Degree Programme in Well-Being Technology
- Master's Degree Programme in Well-Being Technology
- Teachers
- Tarja Tittonen
- Marjo Hirvonen
- Hyvinvointiteknologia-YAMK Virtuaalihenkilö
- Person in charge
- Tarja Tittonen
- Course
- 7Y00CV51
Objectives (course unit)
The students know the important meaning of marketing in business and are able to use marketing tools in practice.
The students know the bidding and procurement laws of wellbeing and health care sectors.
The students can work with products and services, bidding and procurement procedures in wellbeing and health care sector.
Content (course unit)
Customer orientation and customer experience as starting points to marketing.
How to deliver value to customers.
The meaning of marketing in business.
Practical marketing tools.
Bidding and procurement legislation.
Bidding and procurement procedures of health / social care environments.
Exam schedules
Tenttiajankohta tiedotetaan luennoilla.
Assessment methods and criteria
Arviointi 0 - 5
Teaching methods
Luennot, tehtävät, harjoitukset
Learning materials
Oppimateriaalit jaetaan ja niistä tiedotetaan luentojen yhteydessä.
Content scheduling
Lukujärjestyksen mukaan
Practical training and working life cooperation
Työelämästä luennoitsijoita