Marketing Communications (3 cr)
Code: 3H00CZ36-3001
General information
- Enrolment period
- 02.07.2016 - 31.07.2016
- Registration for the implementation has ended.
- Timing
- 01.08.2016 - 31.12.2016
- Implementation has ended.
- Credits
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Unit
- Entrepreneurship (Proacademy)
- Teachers
- Antti Vuento
- Liisa Heinonen
- Veijo Hämäläinen
- Course
- 3H00CZ36
Objectives (course unit)
Having participated on this module, students will be able to devise and implement a fully integrated marketing plan for a business start-up.
Content (course unit)
The focal points for this module are new wave marketing, personal marketing, and the integration of marketing into project work.
Prerequisites (course unit)
1st year studies.
Further information
Teaching methods: Project work, seminars, web-based learning activities, study of the marketing literature.
Language of instruction: Finnish.
Study year: 2 - 3.