Marketing CommunicationsLaajuus (3 cr)

Objectives

Having participated on this module, students will be able to devise and implement a fully integrated marketing plan for a business start-up.

Content

The focal points for this module are new wave marketing, personal marketing, and the integration of marketing into project work.

Prerequisites

1st year studies.

Further information

Teaching methods: Project work, seminars, web-based learning activities, study of the marketing literature.
Language of instruction: Finnish.
Study year: 2 - 3.