Marketing Communications (10 cr)
Code: 3H00CA66-3003
General information
- Enrolment period
- 02.07.2016 - 10.07.2018
- Registration for the implementation has ended.
- Timing
- 01.08.2016 - 10.12.2018
- Implementation has ended.
- Credits
- 3 - 10
- Local portion
- 10 cr
- Mode of delivery
- Contact learning
- Unit
- Entrepreneurship (Proacademy)
- Teaching languages
- Finnish
- Degree programmes
- Degree Programme in Entrepreneurship and Team Leadership
- Teachers
- Antti Vuento
- Liisa Heinonen
- Hanna Saraketo
- Tanja Verho
- Person in charge
- Hanna Saraketo
- Course
- 3H00CA66
Objectives (course unit)
Having participated on this module, students will be able to devise and implement a fully integrated marketing plan for a business start-up.
Content (course unit)
The focal points for this module are new wave marketing, personal marketing, and the integration of marketing into project work.
Prerequisites (course unit)
1st year studies.