Retail trade environment and competitive tools (5 cr)
Code: 3H00CQ24-3003
General information
- Enrolment period
- 11.06.2017 - 03.09.2017
- Registration for the implementation has ended.
- Timing
- 15.03.2018 - 31.07.2018
- Implementation has ended.
- Credits
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Online learning
- Unit
- Business Administration
- Campus
- TAMK Main Campus
- Teaching languages
- Finnish
- Degree programmes
- Degree Programme in Business Administration
- Teachers
- Maija Haaramo
- Pia Lamminsivu
- Tuula Niemi
- Course
- 3H00CQ24
Objectives (course unit)
Objectives of this course
The student
can form a general view on retail trade and its’ importance in Finland
can describe the different fields of business in retail trade and the target groups’ behavior and spending
knows the role and duties of supply chain in retail trade
understands competition tools of retail trade
can define the role of a retail entrepreneur in a chain store business
Content (course unit)
Retail trade in Finland
Store’s customers
Store as part of supply chain
K-retailer entrepreneurs
Store’s competitive tools
Further information
Part of Retail and Entrepreneurship studies