Retail Trade Environment and Competitive Tools (5cr)

Objectives

Objectives of this course
The student
can form a general view on retail trade and its’ importance in Finland
can describe the different fields of business in retail trade and the target groups’ behavior and spending
knows the role and duties of supply chain in retail trade
understands competition tools of retail trade
can define the role of a retail entrepreneur in a chain store business

Content

Retail trade in Finland
Store’s customers
Store as part of supply chain
K-retailer entrepreneurs
Store’s competitive tools

Further information

Part of Retail and Entrepreneurship studies