Self BrandingLaajuus (1 cr)

Objectives

This course is an introduction to personal branding in digital platforms. You get to build or refresh your own professional brand by filling in pages on a personal branding book template.

Learning outcomes
After completing the course you:
• will have a basic overview on digital self branding
• know how to build and strengthen your professional network
• know the basics of professional online communication
• will have knowledge on content marketing and different digital platforms

Content

This course covers the following six topics:

Introduction to personal branding
How to get started with self branding?
How to build your professional network?
How to plan goal-oriented communication online?
How to use content marketing strategies?
How to use different digital platforms?

Assessment criteria, pass/fail

Pass
Completing all learning assignments in Moodle.
Fail
Not completing all learning assignments in Moodle.