Self Branding (1 cr)

Objectives (course unit)

This course is an introduction to personal branding in digital platforms. You get to build or refresh your own professional brand by filling in pages on a personal branding book template.

Learning outcomes
After completing the course you:
• will have a basic overview on digital self branding
• know how to build and strengthen your professional network
• know the basics of professional online communication
• will have knowledge on content marketing and different digital platforms

Content (course unit)

This course covers the following six topics:

Introduction to personal branding
How to get started with self branding?
How to build your professional network?
How to plan goal-oriented communication online?
How to use content marketing strategies?
How to use different digital platforms?

Assessment criteria, pass/fail (course unit)

Pass
Completing all learning assignments in Moodle.
Fail
Not completing all learning assignments in Moodle.

Location and time

Head to Moodle and self register to course.
https://moodle.tuni.fi/course/view.php?id=17352
Key to sign up is SB21
Also sign up in Pakki

When you return the first assignment coach Miina Kivelä will be notified about you entering the course.

Assessment scale

Pass/Fail

Teaching methods

The course consists of self-paced online learning. You will be guided through a series of short videos and learning exercises to achieve the learning outcomes. You will need to acquire additional knowledge in literature, articles and different online materials.

Assessment criteria - pass/fail (Not in use, Look at the Assessment criteria above)

Pass
Completing all learning assignments in Moodle.
Fail
Not completing all learning assignments in Moodle.