Self Branding (1 cr)
Code: NN00FO12-3002
General information
Enrolment period
28.12.2021 - 31.07.2022
Timing
01.01.2022 - 31.08.2022
Credits
1 op
Virtual portion
1 op
Mode of delivery
Distance learning
Unit
HUBS
Teaching languages
- English
Seats
10 - 100
Teachers
- Miina Kivelä
Person in charge
Miina Kivelä
Objectives (course unit)
This course is an introduction to personal branding in digital platforms. You get to build or refresh your own professional brand by filling in pages on a personal branding book template.
Learning outcomes
After completing the course you:
• will have a basic overview on digital self branding
• know how to build and strengthen your professional network
• know the basics of professional online communication
• will have knowledge on content marketing and different digital platforms
Content (course unit)
This course covers the following six topics:
Introduction to personal branding
How to get started with self branding?
How to build your professional network?
How to plan goal-oriented communication online?
How to use content marketing strategies?
How to use different digital platforms?
Assessment criteria, pass/fail (course unit)
Pass
Completing all learning assignments in Moodle.
Fail
Not completing all learning assignments in Moodle.
Assessment scale
0-5