Study Guide

Objectives (course unit)

The student knows how to search for relevant, evidence-based and up-to-date information from both national and international literature and scientific publications.
The student can independently build knowledge based on literature and international articles before face-to-face teaching.

The student identifies the "drivers of change" and knows how to create a unified understanding of the direction of change in the company, and knows how to anticipate the changing world by identifying different trends and megatrends.

The student finds customers in a changing world and knows how to identify their needs and wishes. The student understands how it is possible to create value for the customer. The student knows how to manage a company that is constantly changing.

After the course, the student can apply theoretical studies to the structure and development of business.

Content (course unit)

Silent signals of business, and the business trends
Changes in the company's environment and those consideration
Identifying and considering customers and their needs
The developing skills as a change leader in the customer interface

Prerequisites (course unit)

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Further information (course unit)

Completing the course requires active participation in the contact days.

Assessment criteria, satisfactory (1-2) (course unit)

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Assessment criteria, good (3-4) (course unit)

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Assessment criteria, excellent (5) (course unit)

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Assessment criteria, pass/fail (course unit)

Passed:
Student
- can identify business trends and megatrends
- knows how to develop own and the company's ability to foresee the future
- knows how to identify the needs of one's own customer segment and produce value for them
- is able to plan change management in own company

Failed:
Student
- does not fulfil the above-mentioned pass criteria
- does not perform the agreed learning task

Assessment scale

0-5