Go to Market - Multichannel Launching of ProductsLaajuus (5 cr)
Code: 3H00FE37
Credits
5 op
Objectives
During this course, the launch of a new or renewed product or service will be carried out.
The student is able to
- implement the design and implementation of the launch of a new or renewed product or service on the basis of a company's assignment or own idea.
Content
What does a successful launch encompass?
How are the launch operations carried out?
Prerequisites
Previous modules completed or equivalent knowledge.
Assessment criteria, satisfactory (1-2)
The student is able to design and implement a simple campaign.
Assessment criteria, good (3-4)
The student is able to design and implement the launch project.
Assessment criteria, excellent (5)
The student is able to plan and implement (according to the objectives drawn up) a successful launch project and bring a new or renewed product or service to the market. He will be able to evaluate the results of the launch and identify the areas of development.
Assessment criteria, pass/fail
The student is not able to plan or implement the launch project in practice.
Enrolment period
05.06.2024 - 27.08.2024
Timing
30.08.2024 - 12.12.2024
Credits
5 op
Virtual portion
3 op
RDI portion
2 op
Mode of delivery
40 % Contact teaching, 60 % Online learning
Unit
Business Administration
Campus
TAMK Main Campus
Teaching languages
- Finnish
Seats
15 - 40
Degree programmes
- Degree Programme in Business Administration
Teachers
- Vesa Vuorinen
- Mika Jokinen
Person in charge
Mika Jokinen
Groups
-
22ALITAV
Objectives (course unit)
During this course, the launch of a new or renewed product or service will be carried out.
The student is able to
- implement the design and implementation of the launch of a new or renewed product or service on the basis of a company's assignment or own idea.
Content (course unit)
What does a successful launch encompass?
How are the launch operations carried out?
Prerequisites (course unit)
Previous modules completed or equivalent knowledge.
Assessment criteria, satisfactory (1-2) (course unit)
The student is able to design and implement a simple campaign.
Assessment criteria, good (3-4) (course unit)
The student is able to design and implement the launch project.
Assessment criteria, excellent (5) (course unit)
The student is able to plan and implement (according to the objectives drawn up) a successful launch project and bring a new or renewed product or service to the market. He will be able to evaluate the results of the launch and identify the areas of development.
Assessment criteria, pass/fail (course unit)
The student is not able to plan or implement the launch project in practice.
Assessment scale
0-5
Enrolment period
23.11.2022 - 19.01.2023
Timing
19.01.2023 - 26.05.2023
Credits
5 op
Virtual portion
4 op
RDI portion
5 op
Mode of delivery
20 % Contact teaching, 80 % Online learning
Unit
Business Administration
Campus
TAMK Main Campus
Teaching languages
- Finnish
Seats
15 - 30
Degree programmes
- Degree Programme in Business Administration
Teachers
- Hanna Saraketo
- Kirsi Tanner
Person in charge
Kirsi Tanner
Groups
-
21ALITAM
Objectives (course unit)
During this course, the launch of a new or renewed product or service will be carried out.
The student is able to
- implement the design and implementation of the launch of a new or renewed product or service on the basis of a company's assignment or own idea.
Content (course unit)
What does a successful launch encompass?
How are the launch operations carried out?
Prerequisites (course unit)
Previous modules completed or equivalent knowledge.
Assessment criteria, satisfactory (1-2) (course unit)
The student is able to design and implement a simple campaign.
Assessment criteria, good (3-4) (course unit)
The student is able to design and implement the launch project.
Assessment criteria, excellent (5) (course unit)
The student is able to plan and implement (according to the objectives drawn up) a successful launch project and bring a new or renewed product or service to the market. He will be able to evaluate the results of the launch and identify the areas of development.
Assessment criteria, pass/fail (course unit)
The student is not able to plan or implement the launch project in practice.
Location and time
Independent project work + contact days
Assessment scale
0-5
Teaching methods
The Go to market combines customer profiling, marketing strategic alignments, exploitation of digitality in launching a product or service. During the spring, a project will be implemented in which a new or renewed product or service will be released to the market. Methods of learning include
lectures, information strikes, sparring
tasks independently or in a group
-literature and other information acquisition
project design, implementation, and evaluation.
Enrolment period
24.11.2021 - 14.01.2022
Timing
03.01.2022 - 20.05.2022
Credits
5 op
Virtual portion
3 op
RDI portion
5 op
Mode of delivery
40 % Contact teaching, 60 % Online learning
Unit
Business Administration
Campus
TAMK Main Campus
Teaching languages
- Finnish
Seats
15 - 40
Degree programmes
- Degree Programme in Business Administration
Teachers
- Hanna Saraketo
- Kirsi Tanner
Person in charge
Hanna Saraketo
Groups
-
20ALITAI
Objectives (course unit)
During this course, the launch of a new or renewed product or service will be carried out.
The student is able to
- implement the design and implementation of the launch of a new or renewed product or service on the basis of a company's assignment or own idea.
Content (course unit)
What does a successful launch encompass?
How are the launch operations carried out?
Prerequisites (course unit)
Previous modules completed or equivalent knowledge.
Assessment criteria, satisfactory (1-2) (course unit)
The student is able to design and implement a simple campaign.
Assessment criteria, good (3-4) (course unit)
The student is able to design and implement the launch project.
Assessment criteria, excellent (5) (course unit)
The student is able to plan and implement (according to the objectives drawn up) a successful launch project and bring a new or renewed product or service to the market. He will be able to evaluate the results of the launch and identify the areas of development.
Assessment criteria, pass/fail (course unit)
The student is not able to plan or implement the launch project in practice.
Assessment scale
0-5
Teaching methods
The Go to market combines customer profiling, marketing strategic alignments, exploitation of digitality in launching a product or service. During the spring, a project will be implemented in which a new or renewed product or service will be released to the market. Methods of learning include
lectures, information strikes, sparring
tasks independently or in a group
-literature and other information acquisition
project design, implementation, and evaluation.