Go to Market - Multichannel Launching of Products (5 cr)
Code: 3H00FE37-3003
General information
Enrolment period
05.06.2024 - 27.08.2024
Timing
30.08.2024 - 12.12.2024
Credits
5 op
Virtual portion
3 op
RDI portion
2 op
Mode of delivery
40 % Contact teaching, 60 % Online learning
Unit
Business Administration
Campus
TAMK Main Campus
Teaching languages
- Finnish
Seats
15 - 40
Degree programmes
- Degree Programme in Business Administration
Teachers
- Vesa Vuorinen
- Mika Jokinen
Person in charge
Mika Jokinen
Groups
-
22ALITAV
Objectives (course unit)
During this course, the launch of a new or renewed product or service will be carried out.
The student is able to
- implement the design and implementation of the launch of a new or renewed product or service on the basis of a company's assignment or own idea.
Content (course unit)
What does a successful launch encompass?
How are the launch operations carried out?
Prerequisites (course unit)
Previous modules completed or equivalent knowledge.
Assessment criteria, satisfactory (1-2) (course unit)
The student is able to design and implement a simple campaign.
Assessment criteria, good (3-4) (course unit)
The student is able to design and implement the launch project.
Assessment criteria, excellent (5) (course unit)
The student is able to plan and implement (according to the objectives drawn up) a successful launch project and bring a new or renewed product or service to the market. He will be able to evaluate the results of the launch and identify the areas of development.
Assessment criteria, pass/fail (course unit)
The student is not able to plan or implement the launch project in practice.
Assessment scale
0-5