Study Guide

Objectives (course unit)

This course is an introduction to personal branding in digital platforms. You get to build or refresh your own professional brand by filling in pages on a personal branding book template.

After completing the course student:
• will have a basic overview on digital self branding
• know how to build and strengthen your professional network
• know the basics of professional online communication
• will have knowledge on content marketing and different digital platforms

Content (course unit)

This course covers the following six topics:

Introduction to personal branding
How to get started with self branding?
How to build your professional network?
How to plan goal-oriented communication online?
How to use content marketing strategies?
How to use different digital platforms?

Assessment criteria, pass/fail (course unit)

The course is approved when the student demonstrates knowledge of the fundamentals of digital personal branding and can utilize this knowledge to build their own network and createin content marketing.

Location and time

1.8.2024-31.8.2025, independet, self-paced studying in Moodle

Exam schedules

No spesific dates, exams or re-takes. The course needs to be completed on 31.8.2025 at the latest.

Assessment methods and criteria

The course is approved when you have studied the given material and successfully completed the learning assignments on the Moodle platform, using the course materials.

The course is failed when you have not studied the given material and completed the assignments on the Moodle platform, using the course materials

Assessment scale

Pass/Fail

Teaching methods

Videos, reading materials and online materials

Learning materials

Online materials are listed in the course Moodle.

Student workload

It should take around 24h to complete te course

Content scheduling

Content is divided into four different sections

Completion alternatives

No alternative ways to complete the course

Practical training and working life cooperation

No special working life co-operation

International connections

You can choose to do the course in English or in Finnish. You can choose the language in Moodle. We encourage international students with some Finnish skills that you can also do the course in Finnish.

Further information

Moodle: https://moodle.tuni.fi/course/view.php?id=43923
Password: SB25

This Moodle is open 1.8.2024 - 31.8.2025.

This course is done completely online and independently in Moodle, and you can complete it at your own pace, at a time that suits you. You can start the course right away on Moodle. You don’t have to wait to be accepted on the course, you can start studying when you want.

In order to get the credits, you also have to sign up officially in Pakki (TAMK Students) / Cross-Institutional Service (TAU Students). Please note that during the holiday seasons there are delays in the awarding of credits.

TAMK students
Pakki + course code NN00HD34-3001

TAU students
Cross-institutional service + course code NN00HD34-3001

! TAU-student: Cross-Institutional Service will be closed on 31st of May – 31st of July. During that period, you can already start and do the course on Moodle. In August you have to sign up officially in Cross-Institutional Service and after that coach will register you and you will get your credits.

NOTE: Studies completed during the summer will be checked and credits will be marked latest in the end of August.