Study Guide

Objectives (course unit)

This course is an introduction to personal branding in digital platforms. You get to build or refresh your own professional brand by filling in pages on a personal branding book template.

After completing the course student:
• will have a basic overview on digital self branding
• know how to build and strengthen your professional network
• know the basics of professional online communication
• will have knowledge on content marketing and different digital platforms

Content (course unit)

This course covers the following six topics:

Introduction to personal branding
How to get started with self branding?
How to build your professional network?
How to plan goal-oriented communication online?
How to use content marketing strategies?
How to use different digital platforms?

Assessment criteria, pass/fail (course unit)

The course is approved when the student demonstrates knowledge of the fundamentals of digital personal branding and can utilize this knowledge to build their own network and createin content marketing.

Location and time

1.8.2024-31.8.2025, independet, self-paced studying in Moodle

Exam schedules

No spesific dates, exams or re-takes. The course needs to be completed on 31.8.2025 at the latest.

Assessment methods and criteria

The course is approved when you have studied the given material and successfully completed the learning assignments on the Moodle platform, using the course materials.

The course is failed when you have not studied the given material and completed the assignments on the Moodle platform, using the course materials

Assessment scale

Pass/Fail

Teaching methods

Videos, reading materials and online materials

Learning materials

Online materials are listed in the course Moodle.

Student workload

It should take around 24h to complete te course

Content scheduling

Content is divided into four different sections

Completion alternatives

No alternative ways to complete the course

Practical training and working life cooperation

No special working life co-operation

International connections

You can choose to do the course in English or in Finnish. You can choose the language in Moodle. We encourage international students with some Finnish skills that you can also do the course in Finnish.

Further information

Course Moodle: https://moodle.tuni.fi/course/view.php?id=43923