Study Guide

Objectives (course unit)

This course is an introduction to personal branding in digital platforms. You get to build or refresh your own professional brand by filling in pages on a personal branding book template.

After completing the course student:
• will have a basic overview on digital self branding
• know how to build and strengthen your professional network
• know the basics of professional online communication
• will have knowledge on content marketing and different digital platforms

Content (course unit)

This course covers the following six topics:

Introduction to personal branding
How to get started with self branding?
How to build your professional network?
How to plan goal-oriented communication online?
How to use content marketing strategies?
How to use different digital platforms?

Assessment criteria, pass/fail (course unit)

The course is approved when the student demonstrates knowledge of the fundamentals of digital personal branding and can utilize this knowledge to build their own network and createin content marketing.

Location and time

The course and the Moodle is open 1.8.2025 - 31.8.2026. You can complete the course at your own pace.

Assessment methods and criteria

The course is approved when you have studied the given material and successfully completed the learning assignments on the Moodle platform, using the course materials.

The course is failed when you have not studied the given material and completed the assignments on the Moodle platform, using the course materials

Assessment scale

Pass/Fail

Further information

This course is delivered entirely online and independently in Moodle, and you can progress at your own pace, at a time that suits you. Once you have been accepted to the course, the course Moodle platform will automatically appear.