Study Guide

Objectives

The student learns the basics of scientific writing and strengthens their presentation skills. They delve into corporate marketing communications and develop their teamwork skills as part of their growth toward expertise in their field.

After completing the course the student
- is able to define the characteristics of text types that are important for study and working life and apply their knowledge of text types in different writing situations
- is able to write a structurally intact, illustrative, factual and comprehensible text
- can use versatile sources critically in his/her field and be able to refer to sources and compile a list of sources
- is able to promote the company's operations by means of communication by him/herself and as a teamwork
- identify their own communication style and development needs as a communicator

Content

Information retrieval and source criticism.
Writing an essay according to TAMK's guidelines for written reporting.
Language editing.
Teamwork.
Planning corporate communication.
Presentation skills.

Assessment criteria, satisfactory (1-2)

The student communicates in an understandable and factual manner by using templates and instructions. The student finds sources, although their use and references are limited. The justification for the allegations is modest.
The construction of the messages is fickle, and there is something to note about the form and style of the language.

Assessment criteria, good (3-4)

The student communicates in a structured and illustrative way and targets his / her message according to the recipient and the situation. The student justifies their view.
The student chooses their source appropriately, and the reference naturally links to the rest of the text. Relevant information is clearly conveyed. The messages are easy to receive, and the texts are fairly error-free.

Assessment criteria, excellent (5)

The student communicates convincingly, inspiringly and interactively. The student justifies their views in many ways.
The student uses the sources evaluatively and commenting. The essential information is excellently structured and condensed, and the language and style are mastered.