Introduction to Digital MarketingLaajuus (1 cr)
Code: NN00HD32
Credits
1 op
Objectives
This course gives an overview on modern digital marketing. During this course you will learn basics about digital marketing strategy, marketing automation and using different digital platforms for marketing purposes.
After completing the course student
• will have a basic overview on different areas of digital marketing
• is able to describe what kind of topics to cover in digital marketing strategy
• know how to set goals in digital marketing
• have introductory level knowledge on digital platforms and automation
• will know about measuring digital marketing
Content
• Introduction to digital marketing
• How to make a digital marketing strategy?
• How to set goals in digital marketing?
• How to use different digital channels and platforms for digital marketing purposes?
• How can you benefit from marketing automation and scheduling posts?
• How do you measure digital marketing?
Assessment criteria, pass/fail
Pass: Completing all learning assignments in Moodle.
Fail: Not completing all learning assignments in Moodle.
Enrolment period
01.08.2024 - 31.07.2025
Timing
01.08.2024 - 31.08.2025
Credits
1 op
Virtual portion
1 op
Mode of delivery
Distance learning
Unit
HUBS
Teaching languages
- Finnish
- English
Seats
20 - 3000
Teachers
- Miina Kivelä
Person in charge
Miina Kivelä
Groups
-
24CAMPUSONLINECAMPUSONLINE
-
VAPAA
Objectives (course unit)
This course gives an overview on modern digital marketing. During this course you will learn basics about digital marketing strategy, marketing automation and using different digital platforms for marketing purposes.
After completing the course student
• will have a basic overview on different areas of digital marketing
• is able to describe what kind of topics to cover in digital marketing strategy
• know how to set goals in digital marketing
• have introductory level knowledge on digital platforms and automation
• will know about measuring digital marketing
Content (course unit)
• Introduction to digital marketing
• How to make a digital marketing strategy?
• How to set goals in digital marketing?
• How to use different digital channels and platforms for digital marketing purposes?
• How can you benefit from marketing automation and scheduling posts?
• How do you measure digital marketing?
Assessment criteria, pass/fail (course unit)
Pass: Completing all learning assignments in Moodle.
Fail: Not completing all learning assignments in Moodle.
Location and time
1.8.2024-31.8.2025, independet, self-paced studying in Moodle
Exam schedules
No spesific dates, exams or re-takes. The course needs to be completed on 31.8.2025 at the latest.
Assessment scale
0-5
Teaching methods
Videos, reading materials and online materials
Learning materials
Online materials are listed in the course Moodle.
Student workload
It should take around 24h to complete te course
Content scheduling
Content is divided into four different sections
Completion alternatives
No alternative ways to complete the course
Practical training and working life cooperation
No special working life co-operation
International connections
You can choose to do the course in English or in Finnish. You can choose the language in Moodle. We encourage international students with some Finnish skills that you can also do the course in Finnish.
Further information
Course Moodle: https://moodle.tuni.fi/course/view.php?id=43928