Digital Brand Management (5cr)
Code: C-10108-YAMK157-3004
General information
- Enrolment period
- 01.01.2026 - 15.01.2026
- Registration for introductions has not started yet.
- Timing
- 16.02.2026 - 16.03.2026
- The implementation has not yet started.
- Credits
- 5 cr
- Institution
- Lapland University of Applied Sciences, 16.2.2026, 16.30-20.00 16.3.2026, 16.30-20.00
- Teaching languages
- English
- Seats
- 0 - 10
- Course
- C-10108-YAMK157
Objectives (course unit)
The objective of the course is to provide students with the basic knowledge and understanding of digital brand management in a business context. The learning objectives for this course are to have students: gain an understanding of the key concepts and theories in the field of brand management, analyze branding strategies and practices in digital channels and platforms and critically evaluate different approaches in brand management. Main competences on the course: proactive development, operating in a workplace
Content (course unit)
- Approaches to brand management - Brand co-creation in digital contexts - Branding strategies and practices
Location and time
16.2.2026, 16.30-20.00 16.3.2026, 16.30-20.00
Assessment scale
H-5
Teaching methods
Online contacts