IT Services - Sales and Marketing (5 cr)

Objectives (course unit)

Having studied this course the student understands the importance of customer-oriented sales and marketing and understands the basic marketing terminology of the course. The course includes in the customer-oriented marketing process and its phases. Additionally, course includes the role of IS Services marketing as the focal process of business, the marketing environment and its analysis, and the planning and execution of marketing activities.

Content (course unit)

Having studied this course the student understands the importance of customer-oriented sales and marketing and understands the basic marketing terminology of the course. The course includes in the customer-oriented marketing process and its phases. Additionally, course includes the role of IS Services marketing as the focal process of business, the marketing environment and its analysis, and the planning and execution of marketing activities. Student participating in the course should comprehend - The relevance of customer focused marketing - The basic terminology of sales and marketing - be able to apply the ideas and concepts to real-life situation

Location and time

Course environment is Metropolia's Moodle and course can be done in own pace.

Exam schedules

Exam can be done whenever is it suitable for student.

Assessment methods and criteria

Pass after all of lectures and Final Exam has been passed.

Assessment scale

Hyväksytty/Hylätty

Teaching methods

Course is 100% online (self-study) course.

Learning materials

Online.

Student workload

Up to Student her-/himself.

Content scheduling

N/A

Completion alternatives

N/A

Practical training and working life cooperation

N/A

International connections

N/A