Fundamentals of Digital Marketing (2 cr)
Code: C-02629-AV00BU80-3013
General information
- Enrolment period
- 19.05.2024 - 24.11.2024
- Registration for the implementation has ended.
- Timing
- 01.06.2024 - 31.12.2024
- Implementation has ended.
- Credits
- 2 cr
- Institution
- Laurea University of Applied Sciences, Laurea Verkkokampus
- Teaching languages
- English
- Seats
- 0 - 100
- Course
- C-02629-AV00BU80
Objectives (course unit)
The student is able to - analyze current trends in digital services - plan how to use digital sales channels - use digital tools to support marketing
Location and time
In the Canvas online learning environment during the duration of the course. See Timing.
Exam schedules
Both required assignments have to be returned by the course end date (31.12.2024). Further details are available at the Canvas learning environment. During the summer holiday in July and during the New Year holidays, no credits are registered. Credits made by the end of the semester are recorded for the past semester, those made by 31.12. for the autumn semester, and those made by 31.7. for the spring semester.
Assessment methods and criteria
Assessment details are given in Canvas. Course is evaluated Pass/Fail.
Assessment scale
Approved/Failed
Teaching methods
Digital marketing knowledge and tools are essential in todays business. In this study unit, you will complete a digital marketing certification and get familiar with the key principles of digital marketing and its tools. The study unit is fully online so you can adjust the workload based on your schedule. The student is able to - analyze current trends in digital services - plan how to use digital sales channels - use digital tools to support marketing Canvas learning environment will open at the beginning of the course. Students will complete a part of the course on Google's Digital Garage service.
Learning materials
Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0. Available as an ebook at Laurea Finna library
Student workload
1 ECTS credits = 27 hours of work
Completion alternatives
No alternative methods of completion.
Practical training and working life cooperation
Observations only, no co-operation with companies required
Further information
Laurea's degree students cannot choose the study unit. Similar content for degree students is offered as a part of study unit HL00BQ81 Digital Marketing and Sales.