Creating a Marketing Plan (5cr)
Code: C-02627-TX00BO08-3004
General information
- Enrolment period
- 01.08.2025 - 31.03.2026
- Registration for the implementation has begun.
- Timing
- 01.09.2025 - 31.05.2026
- The implementation has not yet started.
- Credits
- 5 cr
- Institution
- VAMK University of Applied Sciences, 1.9.2025 – 31.5.2026 (Moodle)
- Teaching languages
- Finnish
- Seats
- 0 - 40
- Course
- C-02627-TX00BO08
Objectives (course unit)
The course provides a comprehensive overview of the fundamentals of creating a marketing plan. Upon completion, the student will understand the importance of a marketing strategy, core message, spearhead products, and marketing mix — with a particular focus on social media — in the development of a marketing plan, and will be able to identify the key concepts.
Content (course unit)
1. Current state analysis 2. Strategy and spearhead product 3. Social media
Location and time
1.9.2025 – 31.5.2026 (Moodle)
Assessment scale
Approved/Rejected
Teaching methods
Time- and location-independent online teaching.