Basics of Social Marketing (5 cr)

Objectives (course unit)

- The student knows the basic concepts of social marketing. - The student understands the key theories, models and processes of social marketing. - The student will be able to design a social marketing campaign or project on a topic of their choice. - The student will be able to critically evaluate their own campaign.

Content (course unit)

Sosiaalinen markkinointi, sosiaalinen markkinointi prosessina, sosiaalisen markkinoinnin kampanja tai projekti

Location and time

The course can be completed independently according to your own schedule in the Reppu learning environment by December 31, 2025.

Exam schedules

The online exam can be retaken according to your own schedule.

Assessment methods and criteria

The overall grade for the course is the average of the grades from the mandatory online exam and the mandatory report.

Assessment scale

0 - 5

Teaching methods

Independent study in an online learning environment (preliminary survey, online exam, and report on the topic).

Learning materials

Self-study material in the Reppu learning environment. Required and optional literature are described in more detail in the learning environment. The course can be completed using the self-study material available in the learning environment.

Student workload

The course is worth five (5) ECTS credits. Five ECTS credits correspond to approximately 135 hours of student work.

International connections

The course content utilizes international materials. Some of the course content and supplementary materials are available only in English.

Further information

The course content does not cover marketing on social media. The course content is related to social marketing (societal marketing).