Social Media in Marketing (5 cr)

Objectives (course unit)

After completing the course students
- Know how to use different social media channels for marketing purposes
- Are able to carry out goal-oriented content creation in social media and work as an admin
- Are able to plan and implement visual content for digital channels
- Know the difference and technical details of visual file formats
- Are able to utilize various tools in content creation and visual communications
- Know how to choose the right channels and act in them accordingly
- Know how to boost posts or buy social media ads.

Content (course unit)

How to choose the right social media channels for a brand?
How to plan visually consistent social media profile for a brand?
How to plan and implement goal-oriented social media content creation for a brand?
What are the characteristics of the most common social media platforms?
What kind of trends can be found within social media marketing?
What kind of apps and software to use for visual materials and what are the most common technical details on that field?

Assessment criteria, satisfactory (1-2) (course unit)

The student can name social media channels and their characteristics and social media management tools. They can name some visual tools and tools within the channels and apps and, software to make the process easier. The students can make simple posts in a well-known social media. The student knows how to make a content plan and how to boost posts.

Assessment criteria, good (3-4) (course unit)

The student can use the most common social media channels as an admin accordingly. They know how to choose the right social media channels for a particular campaign. The student can utilize the admin tools within the channels and apps, and software to make the process easier. They can create sponsored posts and a simple paid campaign for a fixed target group in a well-known social media. The student can make a content plan.

Assessment criteria, excellent (5) (course unit)

The student can use social media channels in a goal-oriented and in an independen manner (as an admin) and master new ones quickly. They know how to choose the right social media channels for a particular campaign and make visual materials. The student can utilize the tools within the channels and apps, and software to make the process easier. Their content is engaging and stands out visually. The students can create sponsored posts and paid campaigns in various social media channels. They can create a goal-oriented content plan and put together target groups.

Assessment criteria, pass/fail (course unit)

The student has not demonstrated his/her competence in the manner indicated by the objectives of the course.

Location and time

Webinaarit 9 kpl, jokainen kestoltaan 2h.

Exam schedules

Ei tenttiä

Assessment methods and criteria

Sinun on suoritettava kaikki tehtävät hyväksytysti (hyväksytty tai miniminumeroarvosana 1). Arviointi perustuu opintojakson osaamistavoitteisiin.

Assessment scale

0-5

Teaching methods

Webinaarit, itsenäinen opiskelu ja ryhmätyö verkko-opetusympäristössä.

Learning materials

Lista materiaaleista julkaistaan Moodle-toteutuksella

Student workload

Tutkielma 40% arvosanasta
Case-näyttötehtävä 50% arvosanasta
Reflektio 10% arvosanasta

Completion alternatives

Mikäli sinulla on kokemusta sosiaalisen median markkinoinnista ja ajattelet, että oma muualla hankittu osaamisesi vastaa opintojakson osaamistavoitteita, ole Niinaan ja Mariin yhteisellä sähköpostilla yhteydessä viimeistään viikkoa ennen opintojakson alkua. Kerro viestissäsi hieman tarkemmin omasta osaamisestasi aiheeseen liittyen: missä se on hankittu, minkälaisia töitä tai projekteja konkreettisesti olet tehnyt somen parissa ym.. Aiemmin hankitun osaamisen hyväksiluku tapahtuu HyväHOT-järjestelmän kautta. Samalla sovimme osaamisen näytöstä.

Practical training and working life cooperation

Opintojaksolla tehdään case-näyttötehtävä.