Sustainable Events (5cr)

Objectives (course unit)

The starting point for planning a successful event is the event visitor's point of view. During the course, you'll learn how to plan, implement and evaluate the event, taking responsibility into account.

The student is able to
- describe an event process
- explain the building blocks of a successful event
- describe tasks and characteristics of an event production
- plan an event in a user-oriented, sustainable and ecological way
- evaluate the impact(s) and outcome(s) of an event
- enhance one’s skills in the field of event production
- enforce employee’s experience by encouraging the team and by giving constructive feedback

Content (course unit)

WHAT are event production, organizing of an event and event marketing about?
HOW can sustainability and user-oriented perspective of different stakeholders be taken into account in events?
WHY is it important to assess the impact of events?
HOW event industry and expertise construct one’s professional identity?

Assessment criteria, satisfactory (1-2) (course unit)

The student can identify and define the key phenomena and concepts related to event production. He/she is aware of different ways of action in organising of events and event marketing.
The student works as a member of an event production/planning team and is able to complete the given tasks when supported.
The student is able to observe and assess the actions taken from one’s own perspective and take responsibility on one’s own jobs to be done. He gives and receives feedback.

Assessment criteria, good (3-4) (course unit)

The student can analytically describe event production as a whole. He/she can plan and/or implement an event in a professional and sustainable way as a team and evaluate the process and the end-result.
The student is able to choose and reason the most suitable methods from different alternatives.
He/she is able to cooperate in a sustainable way and to commit oneself to the team’s actions and objectives. The student shows one’s social interaction skills and receives and gives feedback in an active and constructive way.
The student is aware of the principles and significance of equality, and is capable of considering diversity and accessibility of actions.

Assessment criteria, excellent (5) (course unit)

The student can explain holistic event-related entities and suggest solutions in a professional context.
The student is able to acquire and critically reflect different operations models and methods and plan and execute a sustainable event. He/she shows creativity in solving problems and seizing opportunities.
The students works in a responsible and sustainable way with high degree of commitment and is able to evaluate stakeholders’ shared value. He/she critically reflects on the event process and the outcome, including self- and peer reflection. He/she is able to benefit from feedback in a systematic tool for one’s own and for a community’s professional growth.
The student promotes and enhances equality, and takes determinedly diversity and accessibility into account in any actions.

Location and time

Time:
21.10.2025 - 16.12.2025
Mondays 11.30-14 Independent teamwork
Tuesdays 11.30-16.45 Joint course sessions, COIL
Thursdays 11.30-14 Learning dialogues, Independent teamwork
We mainly follow the structure above. Please refer to detailed course schedule in Moodle once the course will start. Note that team activities may require participation outside of above mentioned hours.

Location:
TAMK Main Campus and online environment

Exam schedules

No exam

Assessment methods and criteria

The course is assessed with a grade of 0-5. The assessment criteria for the learning task are explained in connection with the assignment. In addition, the TAMK Common Assessment Criteria (see Intra) apply to the course.

Learning tasks must be returned no later than the due date. Late submission affects the grade. In the case of late submissions that are assessed with a grade, the grade decreases by one for each week. The teacher will enter your performance in the study register after the course has ended, when you have successfully submitted all the assignments for the course.

Assessment scale

0-5

Teaching methods

Online Intensive Learning
Lectures
Learning dialogues
Assignments

Learning materials

To be introduced in course Moodle

Student workload

5 credits equals 135 h of student's work.

Completion alternatives

In a case of recognition of prior learning: Please apply for credit transfer with a separate form in the CreTa accreditation system (eAHOT) by 21.9.2025. Send your application within the system to Sanna Luoto.

Students accepted on the basis of their applications will be invited to demonstrate their competence in a written examination, which will be held 29.9.-5.10.2025 in the EXAM system.

Practical training and working life cooperation

Project and visiting lecturers

International connections

Collaborative Online International Learning (COIL) with Hanze UAS, The Netherlands

Further information

As soon as your course registration is accepted, you will receive a course key (password) to access Moodle platform of this course.