Study Guide

Objectives (course unit)

- The student understands and knows how to apply the philosophy, terminology, and process of service design (service design, design thinking, business development).
- The student knows how to use service design tools to develop their own work/organization (service path, customer profile, prototyping, testing, customer understanding, productization).
- The student knows how to define a problem, and they know how to build a process that utilizes service design and involves the organization.
- The student knows the basics of facilitation, ideation, and data analysis.

Content (course unit)

How to involve the end users of different services and/or representatives of different departments of an organization in the development process?
In what ways is customer understanding gathered?
How can the obtained information be analyzed and utilized?

Assessment criteria, satisfactory (1-2) (course unit)

The student knows the principles of service design.

Assessment criteria, good (3-4) (course unit)

The student knows how to design the service to be sold using the principles of service design.

Assessment criteria, excellent (5) (course unit)

The student knows how to design the service to be sold using the principles of service design.

Assessment scale

0-5