Marketing and Organizational Communication (5 cr)

Objectives (course unit)

The aim of the course is to focus on target group thinking and to learn how to use marketing and communication tools accordingly.

After completing the course, the student will
- know the basic concepts of marketing and communication.
- know how communication and marketing are carried out and measured.
- communicate appropriately in different business situations.

Content (course unit)

What is the role of marketing and what are its key activities in business?
Why is communication important in organisations?
How to present and communicate professionally in different situations?

Assessment criteria, satisfactory (1-2) (course unit)

The student will recognize the basic principles of marketing and communication. They can cope with the most important professional writing and presentation situations. The student will participate in the production of work in the learning environment chosen for its implementation.

Assessment criteria, good (3-4) (course unit)

The student will articulate the basic principles of marketing and communication. They will understand them in the context of the company's competitive environment. They will be able to cope with the most important professional writing and presentation situations. The student will be active in the learning environment chosen for the implementation.

Assessment criteria, excellent (5) (course unit)

The student will be able to analyze different ways of implementing marketing and communication. They will be able to plan and implement professional communication and marketing activities according to the target audience. The student will be committed to taking responsibility for the work in the learning environment chosen for the implementation.

Location and time

Ajasta ja paikasta riippumaton toteutus, ei lukujärjestykseen sidottuja tapaamisia tai webinaareja

Exam schedules

Markkinoinnin verkkotentit ovat auki toteutuksen loppuun asti. Puuttuvien tai hylättyjen tenttien tai tehtävien osalta ole Miinaan yhteydessä sähköpostitse ja sovi täydennysmahdollisuudesta. Puuttuvia tenttisuorituksia ja tehtäviä on mahdollista täydentää tutkintosäännön mukaisesti lukuvuoden 2025-2026 loppuun asti, kunhan asiasta on erikseen sovittu etukäteen. Viimeinen suorituspäivä puuttuville tai hylätyille suorituksille 31.5.2026.

Viestinnässä ei ole tenttiä, mutta opintojakson suorittaminen edellyttää tehtävien tekemistä ja palauttamista aikataulussa.

Assessment scale

0-5

Teaching methods

Verkko-opetus ja itsenäinen opiskelu
Pienryhmä- tai parityöskentely

Learning materials

Yrityksen asiakasmarkkinointi, Seija Bergström; Arja Leppänen (2021 tai vanhempi)

Student workload

5x27h

Content scheduling

Markkinointi 4op
Viestintä 1op

Completion alternatives

Ei vaihtoehtoisia suoritustapoja

Practical training and working life cooperation

Tehtäviä voi halutessaan soveltaa oikeaan työelämäkeissiin

International connections

Ei kv-yhteyksiä