Study Guide

Objectives (course unit)

Student
- knows the basic concepts of marketing and communication
- communicate appropriately in different business situations.

Content (course unit)

Basics of marketing
Business communication
Presentation skills

Assessment criteria, satisfactory (1-2) (course unit)

Students will recognise the basic principles of marketing and communication. They will understand them in the context of the company's competitive environment. He/she will be able to cope with the most important professional writing and presentation situations. Participate in work in a learning environment.

Assessment criteria, good (3-4) (course unit)

The student will articulate the tools of marketing and communication in the context of the company's competitive tools. He/she will implement written and oral communication and choose the appropriate presentation style. The student will be an active member of a team in a learning environment.

Assessment criteria, excellent (5) (course unit)

Students will be able to analyse different ways of implementing marketing and communication. He/she will be able to plan and implement professional communication and marketing activities according to the target audience. Students are highly motivated, committed to taking responsibility for their own and their team's performance in the learning environment.

Assessment scale

0-5