Study Guide

Objectives (course unit)

Student
-can solve different percentage calculation problems
-has an overview of marketing
-manages the competitive tools of marketing in a changing environment
-has an overview of corporate sales and the skills required in this area
-can describe the sales process in corporate sales
-Know the key concepts of internal accounting
-be able to assess profitability at different levels
-understand how profitability can be influenced

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Content (course unit)

How do I use the percentage calculation in different situations?
What are the basic marketing concepts?
What are the competitive tools of marketing?
What is salesmanship and what skills are required of the modern salesperson?
What is the modern sales process in corporate sales?
What are the basic concepts and definitions of economics?
How do you monitor the profitability of a business?

Assessment criteria, satisfactory (1-2) (course unit)

Students will know the basic concepts covered in the course, be able to use basic methods and solve simple applications similar to the problems discussed.

Assessment criteria, good (3-4) (course unit)

The student masters the basic concepts of the course topics, can apply the course topics to different situations and can justify the solutions.

Assessment criteria, excellent (5) (course unit)

Students will know the basic concepts covered in the topics and will have a comprehensive understanding of the course topics and their use in solving problems, as well as the ability to analyse and justify logically the solutions chosen.

Assessment scale

0-5