Marketing Communications (10 cr)
Code: 3H00EO97-3005
General information
Enrolment period
02.07.2024 - 31.07.2024
Timing
01.08.2024 - 31.12.2024
Credits
3 - 10
Mode of delivery
Contact teaching
Unit
Entrepreneurship (Proacademy)
Campus
TAMK Main Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Entrepreneurship and Team Leadership
Teachers
- Veijo Hämäläinen
- Tutta Tanttari
Groups
-
23TIJO
Objectives (course unit)
Having participated on this module, students will be able to devise and implement a fully integrated marketing plan for a business start-up.
Content (course unit)
The focal points for this module are new wave marketing, personal marketing, and the integration of marketing into project work.
Prerequisites (course unit)
1st year studies.
Assessment scale
0-5