Customer-oriented Marketing Planning (10 cr)
Code: 3H00DZ79-3004
General information
Enrolment period
22.11.2023 - 09.01.2024
Timing
18.01.2024 - 24.05.2024
Credits
10 op
Virtual portion
2 op
RDI portion
7 op
Mode of delivery
80 % Contact teaching, 20 % Online learning
Unit
Business Administration
Campus
TAMK Main Campus
Teaching languages
- Finnish
Seats
15 - 40
Degree programmes
- Degree Programme in Business Administration
Teachers
- Jouni Viidanoja
- Mika Jokinen
- Kirsi Tanner
Person in charge
Mika Jokinen
Groups
-
22ALITA
Objectives (course unit)
The student can execute customer related marketing. He/she knows the methods of marketing research and planning. The student can make small-scale marketing plans. He/she can use the graphic software applications.
Content (course unit)
Customer related marketing
Research and planning of marketing
Marketing plan
Graphic design and basic use of graphic software applications.
Prerequisites (course unit)
1. year studies and Research as a Tool or similar skills and knowledge.
Assessment criteria, satisfactory (1-2) (course unit)
Satisfactory
Assessment criteria, good (3-4) (course unit)
Good
Assessment criteria, excellent (5) (course unit)
Excellent
Assessment scale
0-5