Study Guide

Objectives (course unit)

During the course the students learn about digital marketing and creating content to various digital platforms.

After completing the course the students
- know how to choose the right channels when planning digital marketing
- know how to plan and implement various content marketing campaigns
- are able to make the most of digital tools when implementing a sales process.

Content (course unit)

How to choose the best channels for digital marketing?
How to create engaging content?
How to succeed in digital marketing?
What are the characteristics of digital sales?
How to use analytics for segmentation?

Prerequisites (course unit)

1st year courses or equivalent knowledge.

Assessment criteria, satisfactory (1-2) (course unit)

The student knows different digital platforms and can identify and name content types. They know what to take into consideration when planning a digital marketing campaign. The student knows the basics of digital marketing terminology.

Assessment criteria, good (3-4) (course unit)

The student knows how to use the most common digital platforms and is able to create basic content to them. They can plan a modest digital marketing campaign to fixed segments and measure it. The student knows digital marketing terminology widely.

Assessment criteria, excellent (5) (course unit)

The student knows how to use the most common digital platforms independently and is able to learn new ones quickly. The have mastered the art of content creation and know how to set goals and plan ahead. The student can plan, implement and measure digital marketing for fixed segments and also define new segments. They have mastered the digital marketing terminology.

Assessment criteria, pass/fail (course unit)

The student has not demonstrated his/her competence in the manner indicated by the objectives of the course.

Assessment scale

0-5