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New Value-based Services (10 cr)

Code: 8T00DQ70-3006

General information


Enrolment period

07.06.2023 - 16.08.2023

Timing

21.08.2023 - 11.10.2023

Credits

10 op

Virtual portion

2 op

RDI portion

5 op

Mode of delivery

80 % Contact teaching, 20 % Online learning

Unit

Hospitality Management

Campus

TAMK Main Campus

Teaching languages

  • Finnish

Degree programmes

  • Degree Programme in Hospitality Management

Teachers

  • Tuija Ylä-Viteli
  • Taija Karhe

Person in charge

Tuija Ylä-Viteli

Groups

  • 21RESTO

Objectives (course unit)

Students are able
- identify service design process and know how to adapt user-centered methods in a service development
- recognize users values and new service needs based by them
- design different alternatives for development of the multisensory service with a help of a prototype
- know how to lead their own service design process

Content (course unit)

WHAT is customers share in a service development?
WHY is customer experience important?
HOW I lead service development?

Assessment criteria, satisfactory (1-2) (course unit)

Student can recognise the concept of service design and is able to describe user-centered service. Student knows different service design methods and uses them under supervision. Student can work in a service design process with a support by the team. Student considers and assesses things from his/hers choices.

Assessment criteria, good (3-4) (course unit)

Student structures relation between field-related phenomena and service design concept. Student can design economic and high-quality services by including service users in the development process. Student can lead his/her own service design process under supervision. Student can cooperate responsibly and follows the important courses of action in the service-field.

Assessment criteria, excellent (5) (course unit)

Student undertands service design concept and relates it to the professional context. Student can design and analyses economic and high-quality services by including service users in the development process. Student is able to lead his/her own service design process. Student works responsibly and in a commited manner considering the community and service field requirement and needs.

Assessment criteria, pass/fail (course unit)

Student does not recognise the concept of service design and is not able to use service design methods.

Assessment scale

0-5