Study Guide

Objectives (course unit)

During the course the students familiarize themselves with customer relationship marketing in business operation. They understand the relevance of logistics in business and profitability. They also become familiar with the development and the internationalization of a company, and are able to understand the operations that have an impact on the internationalization of a company.

MARKETING 2 cr
After completing the course the students
- understand the importance of customer relationship management in business
- have studied the basics of building a brand and image
- understand the motives behind shopping behavior
- are able to consider an organization's marketing as a whole.

LOGISTICS 1 cr
After completing the course the students
- know the basic concepts and principles of logistics
- understand the basics from procurements, warehouse management and transportation management.

GOING INTERNATIONAL 2 2 op
After completing the course the students
- are able to find information about target markets
- know how to analyze the reasons and prerequisites of a company’s internationalization
- know how to analyze the macro environment of a target country.

Content (course unit)

MARKETING
Why are maintaining and building customer relationships important for the company?
What does a company brand include?
What are the reasons behind customers' shopping behavior?

LOGISTICS
What are the roles of logistics and supply chain management?
What are the basic concepts and principles of logistics
How should the sales and the procurements be balanced?

GOING INTERNATIONAL 2
What kind of strategies should be made concerning decision-making about internationalization?
How to start international trade and how to develop it?
How to acquire market information needed in internationalization?

Assessment criteria, satisfactory (1-2) (course unit)

MARKETING
The student knows the basics of maintaining and building customer relationships, brand building and customer purchasing behavior satisfactorily.

LOGISTICS
The student knows the basics of logistics satisfactorily.

GOING INTERNATIONAL 2
The student knows the main principles of internationalization process and has participated in completing the given assignment on a fair level.

Assessment criteria, good (3-4) (course unit)

MARKETING
The student is familiar with the basics of maintaining and building customer relationships, brand building and customers' purchasing behavior.

LOGISTICS
The student is familiar with basics of logistics and understands the importance of logistics in the turnover of a company.

GOING INTERNATIONAL 2
The student knows the contents and themes of internationalization process and therefore is capable to actively participate in the work concerning the given assignment.

Assessment criteria, excellent (5) (course unit)

MARKETING
The student is able to apply the basics of maintaining and building customer relationships, brand building and customers' purchasing behavior in different situations.

LOGISTICS
The student is able to plan the supply chain of the company and is able to apply company logistics in different situations.

GOING INTERNATIONAL 2
The student has mastered the contents and themes of internationalization process and therefore is capable to create a versatile analysis for a company considering internationalization.

Exam schedules

Internationalization: We will inform the students about the date of the exams at the beginning of the course

Assessment scale

0-5

Teaching methods

Internationalization: Contact lessons and exercises

Learning materials

Internationalization: Literatures shared during the lessons

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

GOING INTERNATIONAL 2
The student knows the main principles of internationalization process and has participated in completing the given assignment on a fair level.

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

GOING INTERNATIONAL 2
The student knows the contents and themes of internationalization process and therefore is capable to actively participate in the work concerning the given assignment.

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

GOING INTERNATIONAL 2
The student has mastered the contents and themes of internationalization process and therefore is capable to create a versatile analysis for a company considering internationalization