Customer-oriented Marketing Planning (10 cr)
Code: 3H00DZ79-3002
General information
Enrolment period
24.11.2021 - 05.01.2022
Timing
01.01.2022 - 12.05.2022
Credits
10 op
RDI portion
7 op
Mode of delivery
Contact teaching
Unit
Business Administration
Campus
TAMK Main Campus
Teaching languages
- Finnish
Seats
15 - 40
Degree programmes
- Degree Programme in Business Administration
Teachers
- Carita Forsgren
- Mika Jokinen
- Kirsi Tanner
- Tuomo Joronen
Person in charge
Kirsi Tanner
Groups
-
20ALITA
Objectives (course unit)
The student can execute customer related marketing. He/she knows the methods of marketing research and planning. The student can make small-scale marketing plans. He/she can use the graphic software applications.
Content (course unit)
Customer related marketing
Research and planning of marketing
Marketing plan
Graphic design and basic use of graphic software applications.
Prerequisites (course unit)
1. year studies and Research as a Tool or similar skills and knowledge.
Assessment criteria, satisfactory (1-2) (course unit)
Satisfactory
Assessment criteria, good (3-4) (course unit)
Good
Assessment criteria, excellent (5) (course unit)
Excellent
Assessment scale
0-5